Willow Creek Nursing and Rehabilitation Center
2401 Wayne Memorial Drive, Goldsboro, NC 27534 · (919) 736-2121
For profit - Limited Liability company · 200 certified beds
Willow Creek Nursing and Rehabilitation Center has a 2-star overall rating from Medicare, out of 5. Its last standard inspection, in March 2026, found 2 citations (the North Carolina average is 4.7). It was fined 3 times in the last three years, $15,696 in all.
Medicare ratings
| Overall ratingStarts from the health inspection rating, then goes up or down a star for a 5-star or 1-star staffing or quality rating. | ★★★★★ 2 out of 5 stars · Below average |
| Health inspectionsFrom the two most recent standard inspections and three years of complaint inspections, compared with other homes in the same state. | ★★★★★ 2 out of 5 stars · Below average |
| Quality measuresFrom 15 measures of how residents do, such as falls with major injury, pressure ulcers, hospital stays and getting home after a short stay. | ★★★★★ 4 out of 5 stars · Above average |
| StaffingFrom payroll records of nurse hours per resident, adjusted for how much care residents need, and staff turnover. | ★★★★★ 2 out of 5 stars · Below average |
How to read a nursing home's star ratings
Most recent health inspection
The standard health inspection on March 19, 2026 found 2 citations. What an inspection citation means
- Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.March 19, 2026 · F0812 · Level of harm: Minimal harm or potential for actual harm · Residents affected: Some
- Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.March 19, 2026 · F0584 · Level of harm: Potential for minimal harm · Residents affected: Some
Complaint inspections, last three years
Inspections after complaints found 14 citations.
- Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.June 11, 2026 · F0580 · Level of harm: Minimal harm or potential for actual harm · Residents affected: Few
- Provide appropriate treatment and care according to orders, resident’s preferences and goals.June 11, 2026 · F0684 · Level of harm: Minimal harm or potential for actual harm · Residents affected: Few
- Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.June 11, 2026 · F0755 · Level of harm: Minimal harm or potential for actual harm · Residents affected: Few
- Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.June 11, 2026 · F0842 · Level of harm: Minimal harm or potential for actual harm · Residents affected: Few
- Keep all essential equipment working safely.June 11, 2026 · F0908 · Level of harm: Minimal harm or potential for actual harm · Residents affected: Many
- Provide appropriate treatment and care according to orders, resident’s preferences and goals.February 13, 2026 · F0684 · Level of harm: Actual harm · Residents affected: Few
- Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.February 13, 2026 · F0689 · Level of harm: Actual harm · Residents affected: Few
- Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.January 24, 2025 · F0580 · Level of harm: Minimal harm or potential for actual harm · Residents affected: Few
- Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.December 6, 2024 · F0584 · Level of harm: Minimal harm or potential for actual harm · Residents affected: Few
- Protect each resident from the wrongful use of the resident's belongings or money.December 6, 2024 · F0602 · Level of harm: Minimal harm or potential for actual harm · Residents affected: Few
- Ensure that residents are free from significant medication errors.December 6, 2024 · F0760 · Level of harm: Minimal harm or potential for actual harm · Residents affected: Few
- Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.November 30, 2023 · F0584 · Level of harm: Minimal harm or potential for actual harm · Residents affected: Few
- Provide care and assistance to perform activities of daily living for any resident who is unable.November 30, 2023 · F0677 · Level of harm: Minimal harm or potential for actual harm · Residents affected: Few
- Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.November 30, 2023 · F0689 · Level of harm: Minimal harm or potential for actual harm · Residents affected: Some
Fines and payment denials
- Fine of $4,563February 13, 2026
- Fine of $4,563February 13, 2026
- Fine of $6,570December 6, 2024
Nurse staffing
Hours of nursing care per resident per day, as the home reports them to Medicare through payroll records.
| Hours per resident per day | This home | North Carolina average | U.S. average |
|---|---|---|---|
| Total nurse staffing | 3.58 | 3.85 | 3.86 |
| Registered nurses (RN) | 0.51 | 0.62 | 0.69 |
| Licensed practical nurses (LPN) | 1.10 | 0.89 | 0.86 |
| Nurse aides | 1.97 | 2.34 | 2.32 |
| Total nursing staff turnover | 59.2% | 49% | 45.8% |
About this home
| Ownership | For profit - Limited Liability company |
| Certified beds | 200 |
| Average residents per day | 165.2 |
| Inside a hospital | No |
| Continuing care retirement community | No |
Nursing homes nearby
- Goldsboro Rehabilitation and Healthcare Center Goldsboro · ★★★★★ 3 out of 5 stars
- O'Berry Neuro-Medical Treatment Center Goldsboro · ★★★★★ 2 out of 5 stars
- Mount Olive Center Mount Olive · ★★★★★ 1 out of 5 stars
Compare every nursing home in Goldsboro, NC · Nursing homes in North Carolina · Home health agencies in Goldsboro, NC
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Data from Medicare (CMS), updated October 2026, from Willow Creek Nursing and Rehabilitation Center on Medicare's Care Compare and the CMS Provider Data Catalog. ParentNextStep isn't affiliated with Medicare or CMS.